We’re independent, honest

McDonald’s courts long-term jobless

Spokesman for Leeds Metropolitan University on the radio: “Macdonalds paid us to perform an independent study…”

Bollocks they did.

If you were paid for it, it’s not independent. Getting money for something is the exact definition of “dependent”. Call it impartial, unbiased or neutral if you like. It might even be true. But “independent” actually means something real and verifiable that backs up your claim to be impartial. It doesn’t mean “we’re unbiased because we say so, honest”, and when you start using the word as a free pass to avoid scrutiny, you go from being possibly biased to actually lying about the fact. Which is not good for your credibility as a research group. Stop polluting our language, you tossers.

3 Responses to “We’re independent, honest”

  1. Eq says:

    “The firm welcomed a new report by Leeds Metropolitan University…” Does that mean “commissioned” now?

  2. syphus says:

    Hey Matt, laziness prohibits me from finding a less oblique context in which to ask you: did you notice your JS Speccy emulator got a mention in the new UK edition of Wired Magazine? I’m not sure if that’s a coup or an insult, considering that they’re relentless peddlers of ‘Yesterday’s Future: TODAY!!11′, but it probably does you no harm :)

    Take care,

  3. matt says:

    Hi! Yep, a client at work mentioned in passing that I’d got a mention, although I didn’t catch which of my projects it was… cool, will definitely have to try and snag a copy this weekend!

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